Angela Edwards
Verified Expert in Design
Designer
Angela is a product design lead with over 14 years of experience building bold digital solutions. She's designed mobile and responsive solutions and led in-house and offshore design teams for the UK and global companies such as 劳埃德银行集团, British Airways, Ocado, 汤普森路透, 新兴的创业公司. 拥有UXD理学硕士学位, 安吉拉有丰富的知识, enabling her to turn complex design challenges into elegant solutions.
Portfolio
Work Experience
高级产品设计师
Myer
- Designed a payment functionality within the current checkout flow for additional methods to meet customer demand.
- Redesigned the checkout experience for improved performance and improved customer satisfaction.
- Introduced the same-day click and collect purchase option and alternate delivery methods to meet customer demand.
- Provided accessibility support and instruction to improve accessibility standards across Myer digital.
产品设计师|无障碍顾问(总合同)
Toptal Clients
- Undertook an accessibility compliance project for RLI insurance (USA), developed a strategy for conducting accessibility audits across their digital product suite as well as embedded accessibility processes within Agile.
- Redesigned an app for educating the underbanked on the everyday managing of their finances and improving their credit.
- Did ad hoc design for a healthcare data company's platform including a COVID-19 calculator and a health report for within a hospital setting.
首席用户体验顾问(合约)
劳埃德银行集团
- 领导了CBO的重新设计, 劳埃德商业银行平台，服务年龄超过18岁,000家商业银行客户.
- 执行跨平台的可访问性审计, highlighting identified issues and providing recommended remediation.
- Researched and identified usability issues across the platform and redesigned these journeys to address those issues and improve upon the overall platform experience.
- Improved NPS scores and lowered the number of complaints and support center volume through improved user experience.
- Managed the workload of the HCD team within the lab (UX designers, UI designers, and a copywriter).
- 主导商业银行平台的用户体验策略.
- 进行用户体验研究，包括促进研讨会, 面试的客户, journey mapping, tasks, models, 以及对当前旅程的启发式分析.
首席用户体验设计师(合约)
劳埃德银行集团
- Redesigned a CRM application internally used by relationship managers to manage their clients (appointments, tasks, inquiries, deals, communication, 和文档)在商业银行团队中.
- Adapted the original "off-the-shelf" product to the needs of the business. Was tasked to redesign the application as a responsive MVP that was rolled out in place of the existing system on completion.
- 进行用户研究, user interviews, 用户观察, 竞争对手研究, 以及当前解决方案的用户体验审计.
- Prototyped in Axure and user-tested every few weeks with actual users in a formally facilitated user testing environment.
用户体验设计师(合约)
British Airways
- 为英国航空公司当前的BA创建了响应式重新设计.Com网站在所有平台上工作.
- Worked within an agile methodology; the role involved redesigning all current BA.com components and functional flows to work consistently across all salient viewport sizes.
- Conducted guerrilla-style user testing along with formally facilitated usability testing.
- 重点是确保重新设计符合WCAG 2.0的无障碍标准.
高级UX/UI设计师
麦克米伦教育
- 设计了一个新的教育平台和CMS的用户体验.
- Took into consideration the requirements of many different stakeholders and referenced other related work that was developed concurrently.
- Received usability testing and workshops feedback and applied it to high-fidelity wireframes and working prototypes.
- Designed the user interface once UX work was completed and created a style guide to hand over for the future build.
首席数字设计师(合约)
贺加斯全球
- Led a small team of in-house designers and contractors and oversaw offshore output.
- Originally brought in as a senior digital designer to roll out the rebrand of one of Hogarth's major clients across all communities and to oversee the work of all new and existing designers. 六个月后，他被邀请担任主角.
- Acted as a creative lead on major client projects, from concept to completion. These have included globally renowned clients releasing new advertising campaigns to fully fledged site redesigns.
- Was often involved in kick-off discussions with new clients in a largely client-facing role.
交互设计师
Thomson Reuters
- Interpreted client briefs which involved designing and building engaging digital advertising solutions in response. Building these campaigns across multiple platforms (desktop, mobile, and tablet).
- 参与的活动包括许多蓝筹客户，如英国石油公司(BP), Shell, Barclays, Airbus, Paramount, 以及许多其他全球品牌.
- Was actively involved in collaboration between key members of sales, creative, AD运营团队.
- Worked on a minor UI and UX design for Reuters UK and international sites.
UI Designer
Ocado
- Wireframed new shop designs with Ocado’s CMS system and its restrictions in mind.
- Crafted a UI design for new "shop-in-shop" sites to stand within Ocado’s existing interface.
- Communicated ideas for a desired site functionality with the developer team and worked with them to achieve these.
- Created and developed Ocado’s new look design for a more striking design and engaging customer experience.
- Set up and directed photoshoots for specific products within the shop designs to obtain the images envisaged for each design.
Education
用户体验设计硕士学位
伦敦金斯顿大学-英国伦敦金斯顿
平面设计专业文学学士学位
奥塔哥大学-达尼丁，新西兰
Certifications
牛津金融科技项目
牛津大学:赛德商学院
Skills
Tools
Figma, Adobe CC, InVision, Axure RP Pro, Sketch, Proto.io, Zeplin, OmniGraffle, Adobe Photoshop, Marvel, Adobe Illustrator, Flash, Slack, Photoshop CC, Microsoft Dynamics CRM, Adobe体验设计(XD), Miro
Platforms
WordPress, iOS, Android, MacOS, Axure, Microsoft
行业专业知识
Banking & 金融，消费产品，投资，医疗保健，旅游 & Leisure
Languages
Html5, css, HTML
Other
User Flows, Mobile Design, 设计领导, Prototyping, Reports, E-learning, Product Design, B2C, B2B, User Research, SaaS, UX Research, Web UX, UX Strategy, WCAG 2, 信息架构(IA), Wireframing, Mobile UX, UX Review, Responsive, 启发式评估, User Testing, UX Design, Accessibility, 网页可及性, PDF可访问性/ PDF-UA, 启发式评估, 启发式分析, 用户旅程地图, User Journeys, Web Design, 响应式网页设计(RWD), 仪表盘的设计, UI Design, Web App UX, Design, 桌面网页设计, 高保真原型, 用户体验(UX), Mockups, 用户界面(UI), 移动应用设计, 设计工作室, Enterprise SaaS, System Design, Ideation, Enterprise, User Personas, Design Systems, SaaS Design, User Validation, Usability, Layout, 软件即服务(SaaS), 教学设计, eCommerce, 航空项目, 客户之旅, 远程用户测试, Design Thinking, Team Leadership, Software Design, Web App Design, Interviews, 用户访谈, User Surveys, Fintech, 医疗保健服务, 原生手机应用, Supply Chain, Databases, UX Workshops, Design Sprints, 数据可视化, 电子健康记录(EHR), Style Guides, Branding, 可用性测试, Personas, Task Flows, Journey Mapping, Visual Design, 客户关系管理(CRM), Online Games, Gambling, 自然语言理解(NLU), Search, Design Patterns, User Stories, Apps, 教育管理系统, 竞争对手分析 & Profiling, 会话接口, 支付网关, Dashboards, Data, 无障碍设计, Auditing, Content, Moderation, Financial UX, JAWS, 物联网(IoT), Logo Design
如何使用Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
分享你的需求
选择你的才能
开始你的无风险人才试验
对顶尖人才的需求很大.
Start hiring