Claran Van Zijl, 设计师 in 鹿特丹,荷兰
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Claran Van Zijl

验证专家  in 设计

设计师

位置
鹿特丹,荷兰
至今成员总数
2020年2月27日

Claran has 15+ years of experience in creative design and eCommerce. She specialized in consulting, user experience strategy, content strategy, and brand experience. She's self-driven and motivated to use her collaborative and problem-solving skills to design products and 客户体验 that match the business and users' needs. She's worked for Coca-Cola and has done end-to-end design, from concept and UX strategy to usability testing, 视觉设计, 和原型设计.

视觉设计用户体验(UX)用户体验设计用户界面设计B2B品牌标识视觉层次结构创意方向客户体验艺术指导电子商务网站的设计配色方案用户流低保真原型Adobe Creative Suite客户的旅程数字艺术

Portfolio

工作经验

经理

2021年至今
Coca-Cola Europacific Partners
  • Was responsible for the content strategy, lead generation, and customer experience.
  • Served as the lead of the MyCCEP content team. Worked closely within the omnichannel team with campaigns and voice to deliver the optimal customer experience. Collaborated with the field sales and marketing team and the central MyCCEP team.
  • Worked on the content strategy and was responsible for the entire MyCCEP yearly engagement calendar and campaigns, 包括促销活动, 的见解, 文章, 下载, 等.
技术:A/B测试, Salesforce, 内容, 用户体验策略, 残雪的策略, 用户参与, 谷歌 分析 4

UX/UI体验设计师

2011 - 2021
可口可乐欧洲合作伙伴
  • 发展创意概念, UX, 和用户界面, working closely with the production teams and all stakeholders, using a design-thinking and user-centered approach to develop and improve brand experiences, 客户体验, and user flows and interactions.
  • Served as the lead designer partnering with customers.
  • Led the design for the new Dutch headquarters in Rotterdam.
  • Art-directed and collaborated with different stakeholders, internally and externally.
  • Gained special expertise in branding, marketing, FMCG, and the Horeca channel.
  • 领导UX研究, 内容审计, and technical specifications for a website that provides different user groups with tailor-made content.
  • Devised the overall UX/UI and copywriting for a website that allows members to read 文章, 获得特别促销, 订购产品.
  • Worked on the strategy and development of style guides and a design system.
  • Led usability testing, working with small groups to test, evaluate, and lead the development/backlog.
Technologies: Zeplin, Axure, Adobe Photoshop, Adobe In设计

用户体验设计 and Strategy Consultant

2005 - 2015
自由
  • Collaborated with clients to build and grow their digital presence in the form of brand and experience strategy, website and graphic/数字设计.
  • Conceptualized the development of an online European art magazine. Contributed to research, 内容审计, and branding.
  • 领导概念开发, 数字设计, 体验设计, and brand experience for Globalicious, an on- and offline platform partnering with MTV to create awareness around the millennium goals.
  • Headed production and curation of a unique popup art tour, introducing the NOTS watch in the six major cities in the Netherlands.
  • Led concept and 体验设计 for festivals such as the TMF and MTV awards.
  • Worked comfortably in different team structures—no matter if it is a small team or a large organization.
Technologies: Adobe In设计, Adobe Photoshop, CSS, HTML, Magento, WordPress

数字媒体设计师

2007 - 2011
更多的电视
  • Led the creative direction of the content for the Digital OOH channel in the Netherlands.
  • 对网页设计有贡献, 电子邮件营销, 概念的发展, presenting concepts to customers, 运动图形学.
Technologies: Adobe Premiere Pro, Adobe After Effects, Mailchimp的, Adobe In设计, Adobe Photoshop, WordPress

视觉与网页设计

2007 - 2008
布劳媒体出版公司
  • 设计ed editorial pieces and marketing emails.
  • Led the 视觉设计 of ten monthly B2B and B2C magazines.
  • 对网页设计有贡献 and advertising design in collaboration with customers.
Technologies: HTML, Adobe Photoshop, Adobe In设计
2005 - 2005

Master of Arts and EMMA (European Media Master of Arts) Degrees in Digital Media 设计

Open University of London - London, UK

2001 - 2004

Bachelor of Arts and Technology Degree in Digital Media 设计

Hoge School voor de Kunsten - Hilversum, Netherlands

2020年12月至今

衡量用户体验和ROI

尼尔森诺曼集团

2019年9月至今

高级用户体验策略

用户体验学院

2019年7月至今

数字营销

贝克斯汀商学院

2019年6月至今

谷歌 分析 Certification

谷歌

2015年5月至今

Buyersmind学院

在线说服设计

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