Kevin Park

Created an imaginary AI service that could detect mental health issues in children by analyzing text messages sent on the Rogers network (a brand that the team picked to create this hypothetical service). Our team created a holistic national marketing strategy to get Canadian parents with mobile family plans to enroll in the service to take advantage of AI-powered detection and customized treatment plans. The team was recognized for our creativity in creating a hypothetical AI solution based on the brand (Rogers) fit and creating a marketing strategy with a deep understanding of the target audience and the market need. 我们在所有来自加拿大的队伍中获得了前五名.

Executed a cross-channel campaign using HP brand store pages as landing pages in Google Ads campaigns. We wanted to place an ad using another domain that could convert customers efficiently and defend our real estate on Google SERPs. We created custom Amazon store pages optimized for high-intent Google traffic and implemented dynamic sales tracking that could attribute Amazon product sales to the ad spend on Google. beta测试取得了巨大的成功，在亚马逊的增量销售中获得了6倍的ROAS. We won a Best Media Thinking Award from the Association of National Advertisers in 2021 for being recognized as the first strategy ever to be executed in North America.

Took the initiative to analyze the revenue opportunity from selling the premium PPV boxing match between Manny Pacquiao and Floyd Mayweather, 一场名为“世纪之战”的比赛." Paid search was the only paid media that supported the exclusive PPV distribution license that Rogers had because I was the only person who went to the Rogers brand team to get campaign approval. 离比赛只剩两周了, I worked around the clock to launch a paid search campaign that every Canadian wanted to find and click on during that time. Paid search, 唯一的付费媒体, 代表登陆页面27%的流量，结果是4,000 sales inquiries.