authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

The Financial Implications of Using AI in 市场营销

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, 搜索引擎优化, 还有邮件外联. Discover how AI can enable companies to perform these tasks at significantly lower costs.

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资产Mendesh

资产Mendesh

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s in economics and business, and a master’s in strategic marketing from Imperial College Business School in London.

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

9分钟阅读继续阅读
杰克麦道夫

杰克麦道夫

Jake is a full-stack growth marketer with expertise in paid social, 付费搜索, 搜索引擎优化, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, 密封, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

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Transforming Engagement: How Top Brands Are Using Augmented Reality (AR) 市场营销 Techniques

Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

6分钟阅读继续阅读
加布里埃尔Ignacio

加布里埃尔Ignacio

Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, 花旗银行, and Royal Bank of Canada, where he was Head of Crypto Assets, 数字资产, 和人工智能产品. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.

Optimize and Stand Out: Effective Ad Creative Strategies for Driving Growth With Meta

设计ing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.

8分钟阅读继续阅读
杰克麦道夫

杰克麦道夫

Jake is a full-stack growth marketer with expertise in paid social, 付费搜索, 搜索引擎优化, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, 密封, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

How to Create an 搜索引擎优化 Keyword Strategy With Color-coded Priorities

Despite the importance of selecting 搜索引擎优化 keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, 反向链接活动, 付费广告.

13分钟阅读继续阅读
罗伯特·富兰克林

罗伯特·富兰克林

Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, 汽车, 教育, 科技行业, and he has led marketing campaigns and projects across global markets.

Digital Advertising for Small Businesses: A 6-Step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

14分钟阅读继续阅读
爱丽儿莫顿

爱丽儿莫顿

Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.

Toptal 市场营销 专家

大卫·贝利

David has rich experience in diverse marketing and product roles. He led cross-functional teams in global organizations, including Apple and Samsung, and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies to deliver exceptional customer experiences.
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